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- Event Dispatch - June 2025
Event Dispatch - June 2025
Your monthly dose of event industry insights, trends, and conversations.
Hey there 👋
Welcome to the June edition of Event Dispatch! This month, we're diving into the exciting evolution of the events industry, from the increasing demand for immersive experiences to the crucial need for adaptability in a changing global landscape.
Inside this edition, you'll get insights on why immersive and experiential elements are now essential in B2B events, understand how geopolitical instability is impacting event planning worldwide, and explore the concept of "invisible" event technology. We also delve into the journey towards carbon neutral events, tackle the challenge of social media shaping unrealistic client expectations, and highlight valuable YouTube resources for event professionals. Plus, stay informed on the latest inquiry into the live event ticketing industry.
🧠 Event Industry Intel You Need To Know
Immersive Experiences Are Reshaping B2B Events - And It’s About Time
The world of B2B events is getting a major upgrade. According to Convene, the rise of experiential technology and activations is raising the bar for what it means to create truly memorable gatherings.
Key insights:
Immersive experiences are no longer a trend, they are the future of B2B events
Attendees want to actively participate and feel something, not just passively listen
AI and intentional design are crucial for personalization and deeper engagement
This shift from passive attendance to active participation is reshaping how we think about event design and execution. It’s time for B2B events to deliver experiences that truly connect and convert.
Want to dive deeper? The full Immersive Experiences Are Reshaping B2B Events — And It’s About Time explores how B2B event planners and venues can create more impactful events
Is geopolitics disrupting your event planning?
According to IAPCO’s latest global survey, 60% of planners say geopolitical instability is affecting their work. Published on May 16, 2025, the Global Socio-Political Impact Survey of 2025 highlights the mounting challenges global unrest poses to international meetings and events.
Key insights from the report:
60% of planners report negative impacts on their ability to plan or host international events
One in four organizers cited cancellations, postponements, or relocations due to safety concerns or regional instability
Over a quarter of respondents cited financial losses of up to €50,000
These findings paint a clear picture of an industry navigating multifaceted pressures, from operational logistics to stakeholder confidence and financial viability.
The report reinforces the need for continued adaptability, contingency planning, and enhanced collaboration within the global meetings and events community.
Want to dive deeper? This article explains the findings of the full Global Socio-Political Impact Survey, which explores how geopolitical instability is affecting event planning and financial viability.
💭 From the Founder's Desk: The Myth of Noticeable Tech
We often evaluate event technology by its features. But the real test is how little you think about it when it matters most.
Invisible tech is a strategic advantage. When systems run smoothly, organizers spend less time troubleshooting and more time delivering value. And while it’s tempting to chase innovation for innovation’s sake, the real win is predictability.
That’s why we prioritize integrations, seamless processes, and performance that holds up under pressure. Because the less you notice the tech, the more headspace you reclaim, for creativity, connection, and everything that makes events unforgettable.
What’s the best “invisible” tech moment you’ve experienced, at an event or behind the scenes? Join the conversation on the LinkedIn post, or tag someone who makes those seamless moments possible. I’ll be reading and replying to comments all week!
Charting the Course to Carbon Neutral Events
Producing carbon neutral events is no longer just a hopeful ideal; it's a tangible goal being actively pursued in the events industry.
ConferenceDirect's recent experience with their Annual Partner Meeting offers a compelling case study on how this can be achieved, providing invaluable lessons for event professionals.
Key insights from their journey:
Achieving carbon neutrality is a multi-year commitment requiring strategic planning
Identifying and measuring major emission sources like travel, waste, food, and venue is the crucial first step
Collaboration with partners and using tools for tracking impact are essential for success
Carbon offsets play a significant role in neutralizing remaining emissions
It took us three years to get here. Start with establishing good processes, then gradually move towards achieving carbon neutrality.
Want to dive deeper? The full case study explores insights into how to produce carbon neutral events.
Social media is a powerful tool for event professionals, but it also fuels unrealistic client expectations. Meghan Ely of OFD Consulting calls this the “Digital Mirage”. It refers to the gap between what clients see online and what their budgets can realistically achieve.
Key takeaways:
Social media sets the bar sometimes too high. Clients often assume luxury-level details are standard.
Misconceptions are common. Most events aren’t Pinterest-perfect. What you see online is a highlight reel, not the norm.
Transparency is everything. Ask for budgets and inspo photos early. It’s not about saying “no,” but showing what’s possible.
Dig into the “why.” What do they really love about that floral arch or table setup? It might be more achievable than they think.
"Planning is tricky enough from a professional perspective, so setting the record straight regarding expectations is an incredibly important step in the process!"
Clients often don’t realize what goes into the events they admire online. The solution is clear communication, budget transparency, and understanding the "why" behind their inspiration.
Read the full article on how to navigate the digital mirage and keep client expectations grounded.
📺 Deep Dive: 15 YouTube Channels Every Events Professional Needs to Know
When it comes to leveling up your event planning game, YouTube is an absolute goldmine. Whether you’re after fresh inspiration, step-by-step guides, or the latest trends in event tech, there’s a channel out there delivering exactly what you need and on demand.
Top channels for event pros:
Skift Meetings: Industry analysis and event trends from one of the most trusted voices in meetings and hospitality.
Logan Clements: Practical planning tips and behind-the-scenes looks at real events from a freelance event pro
Event Certificate: Training and business advice for aspiring and experienced event planners alike.
Yes! Event Decor & More: Creative inspiration and how-tos for event design, DIY decor, and setup walkthroughs.
From behind the scenes walkthroughs to expert insights, these YouTube creators cover everything from logistics and design to marketing and attendee engagement. No fluff, just real, practical content you can use right away. This list is built for anyone in the events space: planners, coordinators, marketers, freelancers, venue managers, and everyone in between.
The best YouTube channels for event professionals educate, guide, and help you make smarter decisions in your day to day work. They offer content that’s practical, easy to digest, and rooted in real industry experience. You will find walkthroughs of planning processes, honest reviews of tools, and real world breakdowns of events from start to finish.
Check out our full list and find a channel (or three) that helps you work smarter, stay inspired, and keep up with what’s next in events.
DOJ and FTC Launch Inquiry into Live Ticketing Practices
The Department of Justice and the Federal Trade Commission have initiated an official inquiry into the live event ticketing industry. This comes after President Trump signed an executive order aimed at combating unfair practices and protecting consumers.
Image source: Billboard
Key actions and insights:
The agencies are inviting the public to submit comments on harmful practices
The public has 60 days to submit comments to regulations.gov
The inquiry will inform a report and recommendations for potential regulation or legislation
This includes enforcing the BOTS Act which targets illegal ticket scalping technology
This inquiry signals a significant push for greater transparency and fairness in how tickets are sold. It could lead to new regulations that impact how events are ticketed and attended in the future.
Want to dive deeper? Read the full story on how the federal government investigates the live ticketing market.
👋 Until Next Time!
That's all for this edition of Events Dispatch! We've covered everything from creating memorable immersive experiences and navigating geopolitical challenges to harnessing the power of 'invisible' tech and building sustainable events. It's clear the industry is evolving rapidly, demanding adaptability and innovation from all of us.
Have thoughts on any of these stories? I'd love to hear from you - drop me a line on LinkedIn or check out our latest content on the Eventcube blog.
Here's to creating extraordinary experiences. 🥂
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